It’s kinda funny. To just say it. “I went to ProBlogger”. Like it’s no big deal.
WHEN IT IS THE BIGGEST FREAKING DEAL EVER!!
I first start writing words on this here page over 5 years ago now. I started doing what Kelly Exeter from A Life Less Frantic spoke of in her awesome Session.
I began by madly reading Edenland, Mrs Woog, VeggieMama and so many more personal bloggers. I thought that the way to have a blog, was to copy them. Talk like them. Sound like them. And I tried to write like them.
On the weekend, they were there. At the same event as me. In real life! I hugged them, fangirled all over them, and asked them to write for me.
And they did. LEGENDS!!!
Looking back, I secretly thought that someone would read my words, and say “oh, you’re an amazing writer, come this way to the land of milk and honey”.
I kept writing. And no one took me to the promised land.
Which makes perfect sense after all that I heard at the ProBlogger event about the work involved in having a blog that goes places. I never did the work to deserve that sort of reach.
Over the years, I changed. I found my voice. Even now, I realise that this isn’t a blog post that is likely to be shared, because I’m not “being insanely useful”, or “solving a problem”.
Instead, I’m just using my voice, my words, to tell you a story.
I had a truly great time at the event. There were people walking all around me, that I’ve only ever seen in a square profile pic on a screen. Many hugs were shared, the smiles were big, and there was so much warmth, surrounded by my online friends.
Like my gorgeous twitter mate, Mel Kettle. We’ve been twitter pals for years, and when we were able to chat easily as we went on a morning walk together, it proved to me that online friends are real friends.
I also had a moment that stopped me, on that walk. Mel and I were walking with Michelle Green from The Business of Baking. I’ve never met or spoken with Michelle before, and when she asked me about my blog, I said my usual “I’ve got this silly personal blog that does nothing, and isn’t really about anything”. Michelle was quick to say “Now that you’ve told me what’s shit about it, could you please tell me what’s good about it”. Thank you Michelle for that moment. I have to stop dismissing this little personal blog that has my heart and feeds my soul.
There was also a ton of amazing business information to feed my ever curious business brain. Like an insanely crazy amount of helpful information.
And, although I could talk about practical this and that, and google analytics, and the reach of podcasts, really these were the things that given me nice big juicy thoughts.
- Now is the time for Purposeful Blogging
- Put your idea out there, and let the world decide
- What simple and life changing result could you teach your community right now?
- If you want a business, treat it like a business from the start
- Create something that doesn’t exist
- Give away information that is better than your competitors would charge for
- Reveal your Secrets
- Be insanely useful
I feel like it is time to give my life and my business a shake up, and to begin again by thinking about what would be insanely useful to share with the world.
Today, I decided to bake something in honour of my love affair with blogging. I made the Epic Chocolate Fudge Cake shared by Fat Mum Slim on her blog recently.
At the end of the conference, Darren Rowse, The ProBlogger himself, challenged us to commit to One Thing.
As I munched on that truly epic chocolate cake, I committed to my One Thing.
I am going to commit to reveal my secrets. Not just my personal secrets, but my business secrets.
- To give away insanely useful information about how to have a Simple Separation (in my life as a family lawyer).
- To give away my insights into people, conflict and connection (in my #unlawyering cause to be more helpful)
- To create a space for a community where their need is the Juggle in a life. A community where family, home, business, money, simplicity and personal connection matters (in my soon to be launched blog that I will treat as a business from the start).
Because, when I tried to represent my “niche” at the conference by placing a sticker in my notebook, I ended up with this.
And I know that I’m not alone in having a Happiness Juggle 🙂
This blog, my gorgeously awkward Alphabet Rainbow, will continue to shine.
As a place to tell my stories. Because, after all the business strategies have been created and implemented, I still believe that sharing personal stories matters.